Senior Manager, eCommerce GlamGlow

Job Description

Posted on: 
December 29, 2021

The Sr.  Manager of eCommerce will manage overall ecommerce business and deliver sales  for GG Online, North America. He/She will direct the day-to-day online  operations relating to’s e/m-commerce with oversight  responsibility for top line sales, operating metrics, key performance  indices, advertising/promotions budget and maintaining bottom line targets in  close coordination with NA GlamGlow GM.

   The ideal candidate needs to have an in-depth understanding of how to drive  ecommerce sales through effective and cost efficient marketing programs. An  analytical and strategic thinker is required to balance new customer  acquisition programs with retention initiatives as well as identifying and  embarking on business development opportunities. It is imperative that this  person be familiar with marketing and technology opportunities that increase  sales and consumer engagement.

   Further, this position will collaborate closely with but not limited to  North America Sales and Marketing, Global Marketing, Digital Marketing,  Creative, Production, Finance, Legal and Customer Service.


Ecommerce  P&L Management
   Partner with leadership to optimize A&P (advertising & promotions)  budget.
   Work with in-house team and external vendor teams in order to achieve plan  and Brand goals.
   Be the architect of marketing and sales programs. Develop and test  strategies and roll-out successful initiatives.
   Online Marketing & Promotions
   Oversee all online promotional marketing calendars for US/Canada.
   Collaborate with Acquisition Team to develop and implement the seasonal  online marketing calendars to marry the Brand Sales and Marketing initiatives  across e-commerce channels.
   Create online only content and events throughout the seasons which enable a  best of breed experience for the consumer while meeting/exceeding the  daily/weekly sales plans for US/Canada. Develop and manage the advertising  and promotions budget for all such programs. Must understand usability and  quality assurance testing in order to minimize customer service issues and  time to market.
   Work closely with Marketing, Global Communications Special Events and North  America Applied Marketing to optimize offline advertising and partner  relationships in order to drive online awareness and increase opt-ins and  revenue.
   Partner with Online Inventory Planning and Executive Director of Global E/M  Commerce to maintain appropriate sell through and merchandising of limited  life items and forecasting of new product launches. Forecast sample orders to  support launch, promotions, and business driving initiatives for US/Canada  and
   Partner with North America Applied Marketing to align forecasts to ensure  proper coverage for omnichannel initiatives.
   Lead special projects as applicable.
   Email/SMS and Database Marketing
   Develop Glamglow customer communication and online marketing  strategy.
   Develop and manage email calendar
   Develop and implement all email/sms/direct mailer marketing programs and  manage growth and maintenance of consumer database; continually seek ways to  optimize email campaigns.
   Work closely with Online Asst. Manager to ensure email and promotional  creative follow brand guidelines and meet sales objectives; Supervise  creation process to ensure timely deployments.
   Develop database segmentation plans to maximize ROI and engagement while  minimizing opt-outs. Make recommendations on how best to invest in each  segment.
   Work with email provider to launch new technologies to improve communication  relevancy.
   Understand all online marketing industry standards; Develop key performance  indicators for GG’s Online business

Job Requirements

   Must have a proven track record of 6+ years of online marketing experience.  eCommerce or catalog experience strongly preferred.
   Proven ability to deliver a range of projects based on project scope,  timeline, cost and quality.
   Must have the ability to translate Brand vision to the online channel and  execute strategies that lead the company consistently towards that  vision.
   Must have strong skills in strategy and planning, budget and P/L  management, merchandising, and marketing.
   Proven leadership and team management skills derived from having direct  responsibility for building and managing a cohesive, high-performing  team.
   Needs to be a creative and analytical thinker and problem solver, thrive in  fast paced environment, prioritize and oversee multiple projects at once,  have attention to detail and work well with cross functional teams.
   Ability to manage internal and external project resources; Experience  managing the work of third party vendors
   Strong written and verbal communication skills. Ability to communicate  complex ideas and processes in a simplified manner.
   BA/BS required, MBA preferred.

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